This post is by Enrico Petracca (University of Bologna), who recently published a paper entitled ‘A cognition paradigm clash: Simon, situated cognition and theinterpretation of bounded rationality’ in the Journal of Economic Methodology. Enrico is involved in a project called ‘ embodied rationality ’, and pursued with his colleague Antonio Mastrogiorgio (University of Chieti-Pescara). The project aims to integrate the notion of embodied cognition within the framework of bounded rationality. Bounded rationality has been a hard-to-digest notion in economics and the other social sciences since its introduction by Herbert A. Simon in the middle of the last century. How could ‘rationality’ be ‘bounded’? And – as a typically related concern – would this imply that social sciences should abandon any normative horizon, giving the way to an unappealable ‘irrationality’?
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