Italian Heroes: the role of gender specific images in the public discourse around the COVID-19 pandemic
Today's post is by Veronica Valle, philosopher of perception and of the cognitive sciences, who recently completed a doctoral project at the University of Macau. Here she discusses some of her work on the Moral Roots of Quarantine project . Veronica Valle The war metaphor has been largely dominating the public discourse around the COVID-19 pandemics worldwide, with many voices having highlighted the potential and factual negative effects of such a rhetoric. Our paper focuses on one aspect that has been overlooked: the interplay between deeply rooted gender stereotypes and the use of the war metaphor. We carried out an investigation of the embedded use of gender-specific images in the war narrative that characterized the anti-pandemic public discourse in Italy during the first wave. By employing textual semiotics and theories in pragmatics, we analyze a relevant selection of texts (e.g., social advertising ads, newspaper articles, statements made by politicians, etc.). The results o...